Coupons are an effective way to track your advertising dollars. They entice potential customers to come into your store or use your service. Coupons also encourage your customers to act within a specific time period. More and more consumers are turning to coupons to reduce their costs of daily needs, and it allows them to treat themselves to specialty items, dinners, and fun that they may not have enjoyed otherwise.
by Jennifer Wang
Frugality is top of mind for today's consumers, who redeemed approximately 2.6 billion manufacturer-distributed coupons in 2008. And, given spending habits in a recession, coupon redemption rates are likely to keep rising. For startup entrepreneurs, this heightened interest in coupons spells opportunity.
"Consumers are more sensitive to promotions, and marketers are going to be looking for innovative methods to appeal to them,"says Matthew Tilley, director of marketing at promotions logistics company Inmar.
Statista, a Statistics Portal with statistics and studies from more than 22,500 Sources, recently published the following:
According to March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, and 34.3 percent of users aged 60 years and above stated the same.